The #1 Way
to Increase Your Child’s
Long-Term Well-being


The Human Improvement Project is led by Matt Larson and Rustin Banks. Both are entrepreneurs and philanthropists that focus their non-profit resources on projects with the potential to help large segments of society. They have teamed up with top experts in fields such as psychology and neuroscience to initiate and aggregate new research around parenting and to scientifically test new solutions such as the free app.

Matt is a parenting/relationships researcher, technology entrepreneur, investor, and philanthropist. He spends most of his time on the Human Improvement Project but is also the chairman of two software companies:

Previously, he was the executive chairman of TapInfluence a venture-backed Social Media company. Prior to TapInfluence, he was the Founder and CEO of Confio Software. Confio was the fastest growing company in the database tools market. It was acquired in 2013 by Solarwinds (NYSE: SWI) for $103M.

He also founded a financial firm whose partners included a former U.S. Senate Majority Leader and a former U.S. House Majority Leader. Previously, Mr. Larson helped found an oil and gas technology company. In the span of a year, the company grew from four employees to over two hundred employees while raising over $110 million in venture capital. In 2012, Mr. Larson was named an Ernst and Young Entrepreneur of the Year Finalist. Mr. Larson holds a Bachelor of Science in Business Administration from the University of Colorado where he graduated 1st in his class. He is a member of the Mensa Society. Mr. and Mrs. Larson operate a family foundation dedicated to reducing child exploitation. They have lobbied successfully for hundreds of millions in additional federal spending dedicated to this cause.

Rustin is co-founder and former CEO of TapInfluence ($22.7M in funding), a marketing automation platform. Banks received a Master’s Degree in Electrical Engineering graduating Magna Cum Laude. He left his position in the aerospace satellite industry to start TapInfluence in 2009. Banks has been a keynote speaker at international conferences including Adtech and Content Marketing World. He is a contributing author to Wired, Tech Cocktail, Entrepreneur and has been named by Forbes as one of the top Ten Leaders Changing Content Marketing. You can find Rustin writing about technology and leadership at rustinbanks.com.